How artificial intelligence can transform relationships between consumers and brands, a study by Bread Financial.

Artificial Intelligence promises a new world of opportunity – but for consumers, brands will have a lot to prove

Retailers have been gathering data on their customers for years, but leveraging that data to deliver deep, 1:1 experiences and build lasting relationships has proven difficult so far. Enter Artificial Intelligence, a technology with the potential to make those dreams a reality. From serving hyper-personalised recommendations to facilitating engaging service experiences, AI could transform how consumers engage with brands.

Most consumers are aware of Artificial Intelligence; few have( knowingly) used it

More than nine in 10 consumers are aware of AI, though their reported usage is much lower: 41 % claim to use AI tools sometimes or frequently, and nearly the same amount say they’ ve never used it or only tried it once or twice( 39 %). And their sentiments are as varied as their experiences, with consumers expressing mixed feelings about the impact of AI in retail.

Giving shoppers the edge in discovery

Brands produce an enormous amount of content: new product and partnership announcements, sales, special offers and events, store openings and more. One area consumers are hoping AI brings improvement? Connecting them with exactly what they’ re looking for, in the exact moment they need it.

For the full study, visit: https:// newsroom. breadfinancial. com / ebooks / ai-and-theamerican-shopper

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