SPECIALIST INSIGHT
pick it up straight away and would receive the returned funds promptly .
Times are harder and losing maybe £ 60 on vodka you didn ' t purchase isn ' t what people need , but also for us , we don ' t lose that double loss I mentioned previously , which is more like a triple or quadruple loss in reality .
Another result of fraud on the brand ' s bottom line is that you have got a customer who ' s never going to shop with us because we ' ve allowed our websites to process fraudulent transactions . What ' s to say that customers aren ' t going to have the confidence to come back and shop with us again ?
From your perspective , what can stakeholders and the industry at large expect to see in terms of financial growth , innovation and digital transformation in the coming year ?
The industry will see some great growth again this year , as long as they leverage tools in the right way . A few trends have caught my eye such as the interactive shop and spaces such as Drake ’ s house tour shopping experience , which has drummed up a lot of excitement .
Gamification is another interesting concept in the e-commerce space . Websites integrate the interaction by introducing a ‘ high score to win a prize ’ to encourage time spent on the website . Utilising gamification is really keeping the customers on your website or your app .
Linking into apps is something Au Vodka introduced this year which is really great ,
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